The brain is victim to everything we see or hear. It’s no surprise that visual stimuli can have such an influence on our behaviour…without us even noticing. Yes, you read that right! Our subconscious can absorb images unconsciously, manifesting later thoughts, feelings and our actions. The use of visuals to educate about climate change, the plastic pandemic and more, is an incredibly powerfull medium. In fact, it is one of the most engaging means to captivate attention, address global challenges we face and most importantly, inspire positive change.
This month, we’re on a mission to find a talented individual to hand draw a LIVE MURAL at our trade-show exhibition in London (for more info click here)! The theme set is ‘Positive Change’, so to kick-start your creative flow, here’s a little inspo! We’ve curated a list of top 5 advocates/artists, who use their wonderful skills to create fascinating master pieces that inform audiences whilst incite action. Let’s go…
Tia Grazette, passionate environmentalist, has taken it upon herself to use art as a mechanism to incite change in people’s thinking and actions. Her Let’s Live With Less Plastic exhibit, this Plastic Free July, runs nationwide across UK billboards, featuring major artists’ work (including Ellise Chappel, Ben Eine, Scott King and many more). Through bold pop art slogans to unnerving portraits, the public exhibition encourages all to reduce their plastic intake. Big congrats Tia, we could not support this exhibition more!
This Icelandic-Danish artist is known for his beautiful sculptures and large-scale installations which use the 4 elements of Earth (Air, Water, Earth and Fire… In his case temperature!) to get fully immersive. One of his most prominent installations Ice Watch (2018) involved 12 pieces of ice that came from free-floating icebergs from Greenland, placed in a clock formation out Tate Modern London, to express the passing of time and the lack of action taken by people and governing bodies. Got climate chills? Click below to learn more about Oladur Eliasson’s sensory experiences that mobilise feelings into positive actions…
Artist, Photographer and Conservationist, Jacha Potgieter is known for pushing all artistic boundaries. His most eye-opening, intricate art is created using plastic waste, collected from the beaches of Criccieth. ‘The Tortured Turtle’ is a sculpture which particularly hits hard. Created having ‘spotted a skip full of plastic toys that had just been thrown away […] to highlight plastic’s short ownership in relation to its long-term existence.’ These works scream plastic pollution, and it’s devastating impact on the marine world. You’ll be ditching that Plastic Water Bottle before you know it!
Are you ready for a mixed reality experience? Born in Houston and raised in a predominantly African-American and Latino neighbourhood, Mel Chin’s art has always been largely motivated by cultural, political and social circumstances. Which is why it’s no surprise that he has dabbled in creating art to educate on potential tragedies, inciting active change. His most recent art installation, “Unmoored” calls out Climate Change through a digital app experience. It shows the potential future of ice caps melting and rising sea levesl in a reality experience in a submerged Time Square. Yes, the concept is cool. And yes, the reality is chilling. Click here for an behind the scenes insight into the portal!
Known for being a powerhouse photographer within the fashion industry, Comte decided to focus on one of his more personal passions in his 2017 multimedia exhibition called Light and thereafter in the sequel called Black Light, White Light. The exhibitions explored the effects Climate Change have on the world’s glaciers through large-scale sculptures, photography, video installations and projections. They really do capture the fragility of these ‘giants’ of nature, triggering the need to fuel change: “With Light, I want to demonstrate, that we have the power to create a better and cleaner future…”. Watch the Rome (2017) installation below!
Art for activism is not new, but it is incredibly refreshing to see more of these works in mainstream locations, featuring artists who have built their fame from diverse art industries, coming together to communicate the need for positive change. Fresh creativity will always capture attention, communicate and motivate audiences across the world to think and act differently.
Feeling inspired? If you’re an artist and would like to partake in showcasing your artistic interpretation of ‘Positive Change’ in our #WeCanChange Campaign, click the below link to find out more!